B2B social doesn’t have to be boring. In fact, it shouldn’t.

The key to succeeding in B2B organic social is meeting your audience where they are and keeping the human POV. Your audience can sniff out AI slop from a mile away, and it can severely hurt your brand rapport. Being relatable and finding what issues your target audience is dealing with can make the world of a difference in your social strategy.

Here’s a look at my experience managing and leading organic social campaigns and strategies:

• Lead and manage social media strategy, creation, and execution for 5+ channels for multiple organizations.

• Create and manage consistent, cohesive social content calendars, organizing how content can be repurposed for social platforms.

• Collaborate with cross-functional teams, including demand generation, design, brand, communications, sales, and product, to provide excellent, consistent content on all channels.

• Micro-content different blogs, eBooks, videos, and graphics into several pieces for various social posts.

• A/B test and tweak different strategies for continuous improvement, such as carousels vs static images, or long text vs short.

• Research best practices and use social media management tools to monitor analytics including engagement, mentions, follower growth, and pipeline attribution.

• Use tools like Canva, Microsoft PowerPoint, and Adobe Creative Suite to create engaging graphics, images, and videos as needed.