Cohesive campaigns > content in silos
I lead email campaigns from strategy through send, turning business goals into content that drives engagement and revenue. My work blends storytelling, data, and experimentation to continuously improve performance.
Highlights of my email marketing experience include:
Strategizing new campaigns, including nurture sequences, re-engagement, event, and product releases
Managing and executing 5+ monthly campaigns from concept to launch
Optimizing subject lines and messaging to improve open and click-through rates
Partnering with marketing operations to A/B test subject lines, formats, and CTAs
Aligning campaign content with pipeline and revenue goals
Newsletters
I have created and managed content for several monthly campaigns targeting different ICPs and industries. I’ve learned the value in taking a single piece of content and using it in multiple different ways.
A/B testing
MacStadium’s audience consists of highly technical iOS and macOS developers and engineers, who love educational and to-the-point content. The text-focused newsletter actually preformed better - 44% more clicks compared to the graphics heavy email.
Nurture and product releases
Working with marketing operations, I narrowed down a list of targeted individuals to send them a nurture campaign. This one in particular was focused on reengaging an audience who had previously interacted with Capacity’s content, with the ultimate goal being to schedule a meeting with the sales team.
When it comes to nurture and re-engagement emails, it’s crucial to know what grabs your audience’s attention. In the emails above, the target audience absolutely loves to see MacStadium’s ‘thousands of Macs in racks’ in the data centers.
Product announcements are a huge part content marketing. Working closely with Product, I crafted detailed and engaging content to let users and prospects know about new product offerings, complete with clear CTAs and graphics that stand out.
Webinar and event
I collaborated with event marketing to curate pre-and-post-event content for in person and virtual webinars and conferences. This included creating playbooks for ground team members, building landing pages, and organizing relevant one pagers and articles to share.
