When it comes to SEO, it’s survival of the fittest. May the best webpage win. For pivotal keyword phrases, this could mean the difference between customers signing a deal with you or your competitors. Showing up on the first page on Google and ranking above your top competition is huge. The higher the rank, the higher your web traffic soars, leading to more conversions (hello increased qualified MQLs).

Not to mention how AI and GEO play a role in SEO strategy. Companies showing up in Google’s AI overview or ChatGPT is becoming more and more common. Optimizing content to show up on these channels is crucial, especially if you want your target audience to find you organically.

SEO is all about organic growth. Here’s a glimpse at my experience with SEO:

Project Management

  • Set up, organize, and manage the SEO strategy and process on project management software like Asana, Monday, etc.

  • Manage SEO strategies and processes with Director of Content Marketing and Marketing Engineer.

Writing for SEO

  • Conduct extensive keyword research and create page outlines.

  • Write content that Google likes, capturing several featured snippets.

  • Build pages on WordPress, optimizing headlines, links, and meta description.

  • Use tools such as SEMRush and Google Search Console to monitor results and new keywords.

Results

  • Rank on the first page of Google on multiple pages of content.

  • Scale SEO efforts with AI technology experimentation.

  • Optimize content and create lead captures on top ranking pages to increase leads in the pipeline.

Take a look at some of my SEO work:

  • Orka vs. Anka

    Ranks #1 for multiple keywords ahead of one of MacStadium’s top competitors, Veertu (Anka). View page.

  • The Complete Guide To Enterprise Automation

    An example of a page I wrote testing different links, graphics, and copy. This page converted several prospects into active opportunities, resulting in an average TCV of nearly $30,000+. View page.

  • WWDC 2025 Highlights From Apple’s Event

    Ranks #1 on Google for WWDC 2025 related keywords and is the second highest producing blog on MacStadium’s website in terms of views and engaged sessions. View page.

  • Ultimate Guide to Onboarding Automation

    An example of a page written with an email capture in line, and an exit pop when you leave the page. This page consistently ranks on the first page of Google. View page.

  • The Ultimate Guide to Helpdesk Automation

    The first page I co-wrote that ranks on Google between #1 and #2 consistently. Capacity continually updates this page even after my departure. View page.

  • What is a Helpdesk Ticket?

    One of the first SEO pages I wrote with the help of AI tech. This page ranks for the featured snippet on Google. It performs so well that Capacity continues to update this page even after my departure. View page.

  • Everything You Need to Know About Helpdesk Chatbots

    This page ranks on the first page of Google, and performs so well that Capacity continually updates the page (even after my departure from the company). View page.

Target Audience: CIO/CTO + VP of Development

Creating engaging, targeted copy that resonates with audiences? Piece of cake.

I love trying new techniques to see what sticks, including different ways to tell a story. For example, I worked on several landing pages at MacStadium. One of these landing pages is directed towards C-Suite IT and development leaders, and the other is geared towards DevOps Directors and Managers.

Target Audience: Manager/Director of DevOps/IT

I worked with C-Suite Executives to create promotional videos in preparation for a large conference, as well content for social media and blogs. The process starting with creating engaging questions and interviewing each person. I then edited each video, including adjusting length, combining clips together, and adding captions to build the perfect promo video.

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Copywriting + Blogs