Rank above your competitors

When it comes to SEO, it’s survival of the fittest. May the best webpage win. For pivotal keyword phrases, this could mean the difference between customers signing a deal with you or your competitors. Showing up on the first page on Google and ranking above your top competition is huge. The higher the rank, the higher your web traffic soars, leading to more conversions (hello increased qualified MQLs).

Not to mention how AI and GEO play a role in SEO strategy. Companies showing up in Google’s AI overview or ChatGPT is becoming more and more common. Optimizing content to show up on these channels is crucial, especially if you want your target audience to find you organically.

Watch qualified traffic soar

Meet your audience where they are, and show up where they do their research.

SEO is all about organic growth, and getting qualified web leads to your site. More views doesn’t always mean more qualified traffic.

Quality > quantity.

My approach to SEO strategy in the age of organic growth + AI

Project Management

  • Set up, organize, and manage SEO strategy and process end-to-end.

  • Prioritize content by urgency and impact by managing SEO strategies and processes on content calendars.

Writing for SEO/AIO/GEO

  • Conduct extensive keyword research using tools like SemRush and Google Search Console.

  • Strategize by using SEO + AI best practices to create page outlines and briefs.

  • Write content that Google and AI LLMs like, capturing featured snippets, AI overviews, and showing up in AI tools like ChatGPT.

  • Build pages on CMS, optimizing H2/H3/H4 headers, internal/external links, images, and meta data.

  • Monitor results on GSC and Google Analytics to see what works and what doesn’t. Also a great way to find new keywords to continue the process.

Results

  • Rank on the first page of Google on multiple pages of content, show up in Google’s AI overview, and get cited in AI tools like ChatGPT.

  • Scale SEO efforts with AI technology and optimize for maximum workflow efficiency.

  • Optimize content and create lead captures on top ranking pages to increase leads in the pipeline.

Take a look at some of my SEO work:

  • Orka vs. Anka

    Ranks #1 for multiple keywords ahead of one of MacStadium’s top competitors, Veertu (Anka). View page.

  • The Complete Guide To Enterprise Automation

    An example of a page I wrote testing different links, graphics, and copy. This page converted several prospects into active opportunities, resulting in an average TCV of nearly $30,000+. View page.

  • WWDC 2025 Highlights From Apple’s Event

    Ranks #1 on Google for WWDC 2025 related keywords and is the second highest producing blog on MacStadium’s website in terms of views and engaged sessions. View page.

  • Ultimate Guide to Onboarding Automation

    An example of a page written with an email capture in line, and an exit pop when you leave the page. This page consistently ranks on the first page of Google. View page.

  • The Ultimate Guide to Helpdesk Automation

    The first page I co-wrote that ranks on Google between #1 and #2 consistently. Capacity continually updates this page even after my departure. View page.

  • What is a Helpdesk Ticket?

    One of the first SEO pages I wrote with the help of AI tech. This page ranks for the featured snippet on Google. It performs so well that Capacity continues to update this page even after my departure. View page.

  • Everything You Need to Know About Helpdesk Chatbots

    This page ranks on the first page of Google, and performs so well that Capacity continually updates the page (even after my departure from the company). View page.

Web copy + landing pages that captivate

Creating engaging, targeted copy that resonates with audiences? Piece of cake.

I love trying new techniques to see what sticks, including different ways to tell a story. For example, I worked on several landing pages at MacStadium. One of these landing pages is directed towards C-Suite IT and development leaders, and the other is geared towards DevOps Directors and Managers.

Target Audience: Manager/Director of DevOps/IT

Target Audience: CIO/CTO + VP of Development

Thought leadership video content FTW

In my experience, video content does extremely well on most platforms. I love incorporating videos into social campaigns, blog content, product pages, and intertwining it within the entire content strategy. At one of my recent companies, I worked with C-Suite executives to create engaging thought leadership pieces.

Here’s how that process went:

  1. Scheduled a quick 30-minute Zoom call with a specific executive. Their time is scarce, but you only need about 30-ish minutes of their time to strike gold.

  2. Start with a trending topic in your industry, come prepared with questions, and let the executive talk about what they are seeing from their perspective.

  3. After the conversation, I took extracted sound bites from the full video and clipped them into bucket categories based on where content was needed on the calendar.

  4. I added video clips to web content, organic social posts, and PPC ads, and more. I even took the transcript and turned that into a blog campaign, which sparked an idea for an email nurture campaign.

That’s what I love about content marketing! Taking one piece of content and turning into hundreds.

Next

Blogs + Long-form Content